Product Marketing Specialist
WEA Trust, Madison, WI, 2016 – 2017
WEA Trust is a not-for-profit health insurance company serving a niche market in Wisconsin. My ultimate promotion to this leadership role connected the market research, product development, and marketing departments. I dove into data to help create new products, plan product launches, and increase product utilization.
- Managed major product initiatives, such as launching an online therapy platform, that stayed under budget and surpassed sales conversion goals
- Doubled telehealth sign-ups and visits within one month
- Pioneered a health plan product for a new market, helping win 22 new B2B customers in one sales cycle
Senior Marketing Communications Coordinator
WEA Trust, Madison, WI, 2015 – 2016
Developed and executed integrated marketing campaigns. Coordinated major rebranding initiative, which included market research, buyer personas, visual branding, and key messaging.
Marketing Communications Coordinator
WEA Trust, Madison, WI, 2013 – 2015
Created content for both B2B and B2C markets, including blogs, webinars, videos, social media, and automated email campaigns. Managed partnerships with key external stakeholders. Drove strategy for sponsorships, events, and grants.
Lead Travel Writer
Wisconsin Department of Tourism, Madison, WI, 2013 – present
Regularly featured on TravelWisconsin.com, the Official Wisconsin Travel Guide, and WPR. Cover food, beer, and outdoor adventure.
Information Guide Supervisor
UW-Madison Campus & Visitor Relations, Madison, WI, 2011 – 2013
Played critical role in managing on-the-floor operations of campus visitor programming, hosting 100,000 annual visitors. Trained and supervised 25 Information Guides.
EDUCATION
B.A. in Journalism, magna cum laude
University of Wisconsin-Madison, 2009-2013
Awards: Senior Achievement Award in Journalism, Academic Excellence Scholarship, William F. Vilas Scholarship, Ethel and Cedric Parker Scholarship Award, Best Student Magazine National Award by Society of Professional Journalists, Milwaukee Press Club Award for Excellence in Wisconsin Journalism Best Single Feature Story Over 30″
Capstone Course
City University, London, UK, Spring 2012
Dissertation: “How Arts PR Defines Contemporary Art”
Awards: International Academic Programs Merit Scholarship
Marketing Project Management
Marketing Profs Certification, 2017
VOLUNTEERING
Girls on the Run of Dane County, Coach
Adopt-A-School Program, Classroom Reading Aid
Elephant Nature Park – Thailand, Volunteer
Friends of the Henry Vilas Zoo, Digital Marketing Volunteer
Wisconsin Public Television, Phone Bank Volunteer
American Cancer Society “Relay for Life,” Fundraiser and Participant
Mel Grau 